Privacy Policy


EQUALUTION PTY. LTD. (ACN 613 448 418) (Equalution, or ‘our’ or ‘we’) is in the business of a subscription-based diet and nutrition service and other ancillary services provided offline or online, including through our mobile application and our website (located at (Services).

This Policy governs how Equalution will deal with your Personal Information collected in connection with the Services.

This Policy applies to Personal Information collected by Equalution in connection with its website, social media accounts, applications, software and other technological means (Online Platforms), as well as in connection with any direct communication between you and Equalution.

Equalution uses third parties located both locally and overseas in addition to its own resources to provide these Services.


1.1. We understand that when accessing our Services, the privacy and confidentiality of Personal Information (as defined under the Privacy Act 1988 (Cth) (Privacy Act)) is important to you. That’s why we fully respect your rights to privacy and are committed to protecting the personal and financial details you provide us in line with this Privacy Policy. This Privacy Policy applies to our Services and all individuals who use our Services or whose Personal Information is processed by Equalution.

1.2. We are committed to protecting the privacy of everyone who uses our Online Platforms and/or our Services, for them to understand what Personal Information we collect and store, and why we do so, how we receive and/or obtain that information, the rights an individual has with respect to their Personal Information in our possession, and with complying with the Australian Privacy Principles set out in the Privacy Act and the General Data Protection Regulation (EU) 2016.679 (GDPR).


We may collect Personal Information that allows us to identify who an individual is and share Personal Information. This information may be collected directly from you or from third parties, such as social media platfroms or your healthcare providers (including your GP where you consent).

The type of information we may collect includes:

Personal Information – We may collect personal details such as an individual’s name, images of the individual, location, date of birth, your preferences and/or opinions and nationality;

Contact Information – We collect information such as an individual’s email address, telephone & fax number, third-party user names, residential, business and postal address and other information that allows us to contact the individual; 

Financial Information – We collect financial information such as any bank or credit card details used to transact with us and other information that allows us to transact with the individual and/or provide them with our Services;

User Information – We collect information you provide to us through customer surveys and health assessment questionnaires, details of products and services we have provided to you and/or that you have enquired about, and our response to you, your browser session and geo-location data and other network information, information about your access and use of our Online Platforms, including through the use of Internet cookies;

Statistical Information – We collect behavioral and statistical information about an individual and businesses in connection with the Services and/or the Online Platforms; and

Any other personal information requested by us and/or provided by you or a third party.


3.1. We collect your personal information so that we can carry out the following actions:

to provide our Services;

to enable you to use our Online Platforms;

to verify your identity and maintain your user account on our Online Platforms;

to communicate with you, including about our Services and offers which might interest you or services and information about third parties that we consider may be of interest to you;

to run competitions;

to provide you with information or advice;

to process payments by or to you in connection with our Services;

to create accounts, tax invoices or receipts (or other internal record keeping and administrative purposes);

to provide your personal information to third parties in order for them to supply the Services to you;

for analytics, market research and business development, including to operate and improve our Platform, associated applications and associated social media platforms; and

to consider and respond to complaints made by you, to comply with our legal obligations and to resolve any disputes that we may have.

3.2. We may disclose additional purposes for collection of your personal information in collection statements at the point of collection.

3.3. We will only process your personal information for our legitimate interest if we receive any requests, or we must perform a service in relation to, for example, any of our products or services.

3.4. We use your personal information to fulfil your request or perform or provide you with our product or service.


Information is collected in association with your use of the Services, an enquiry about Equalution or generally dealing with us directly or via our Online Platforms.


5.1. We may disclose personal information to:

third party service providers for the purpose of enabling them to provide their services, including (without limitation) IT service providers, data storage, web-hosting and server providers, debt collectors, maintenance or problem-solving providers, marketing or advertising providers, professional advisors and payment systems operators;

our employees, contractors and/or related entities;

our existing or potential agents or business partners;

sponsors or promoters of any competition we run;

anyone to whom our business or assets (or any part of them) are, or may (in good faith) be, transferred;

credit reporting agencies, courts, tribunals and regulatory authorities, in the event you fail to pay for goods or services we have provided to you;

courts, tribunals, regulatory authorities and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights;

third parties, including agents or sub-contractors, who assist us in providing information, products, services or direct marketing to you. This may include parties located, or that store data, outside of Australia; and

third parties to collect and process data, such as Google Analytics or other relevant businesses. This may include parties that store data outside of Australia.


6.1. We will not use any Personal Information other than for the purpose for which it was collected other than with the individual’s permission. 

6.2. We will retain Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

6.3.  There are some circumstances in which we must disclose an individual’s information:

where we reasonably believe that an individual may be engaged in fraudulent, deceptive or unlawful activity that a governmental authority should be made aware of;

as required by any law (including the Privacy Act and GDPR); and/or

in order to sell our business (in that we may need to transfer Personal Information to a new owner).


Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, details of health, disability, sexual orientation or criminal record.

We will primarily collect sensitive information from you when you complete our health assessment questionnaire. The type of sensitive information we may collect about you includes:

height and weight;

personal medical history;

use of medication;

food and nutritional consumption; and

allergies and food preferences.

We will not collect sensitive information about you without first obtaining your consent.

Provided you consent, your sensitive information may only be used and disclosed for purposes relating to the primary purpose for which the sensitive information was collected, including formulating custom meal plans and personalised nutrition information for you.

Sensitive information may also be used or disclosed if required or authorised by law.


8.1. Please read this Privacy Policy carefully. By continuing to use the Services and our Online Platforms, you consent to us collecting, holding, using and disclosing your personal information in accordance with this Privacy Policy. 

8.2. An individual may opt to not have us collect their Personal Information (for example by unsubscribing to any marketing emails received). This may prevent us from offering them some or all of our services and may terminate their access to some or all of the services they access with or through us. 

8.3. If an individual believes that they have received information from us that they opted out of receiving, they should contact us on the contact details set out in clause 15.


We may use temporary (session) cookies or permanent cookies when you access our Online Platforms and/or Services.  This allows us to recognise your browser and track the web pages you have visited. You can switch off cookies by adjusting the settings on your web browser.

We may use web beacons on our Platform from time to time. Web beacons (also known as Clear GIFs) are small pieces of code placed on a web page to monitor the visitor’s behaviour and collect data about the visitor’s viewing of a web page. For example, web beacons can be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page.

We may use Google Analytics to collect and process data. To find out how Google uses data when you use third party websites or applications, please see or any other URL Google may use from time to time.


10.1. We may hold your personal information in either electronic or hard copy form.

10.2. If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.

10.3. We use industry standard security measures to safeguard and protect your information.

10.4. We may disclose your personal information to third parties and service providers located overseas in connection with any purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.

10.5. We are not responsible for the privacy or security practices of any third party (including third parties that we are permitted to disclose an individual’s Personal Information to in accordance with this policy or any applicable laws). The collection and use of an individual’s information by such third parties may be subject to separate privacy and security policies.

10.6. If an individual suspects any misuse or loss of, or unauthorised access to, their Personal Information, they should let us know immediately. 

10.7. Where we become aware of any breach to our security systems that breaches or is likely to result in a breach of your rights or freedoms with respect to your Personal Information, we will notify you and any supervisory authority as required. 

10.8. We are not liable for any loss, damage or claim arising out of another person’s use of the Personal Information where we were authorised to provide that person with the Personal Information


11.1. If you would like us to update or amend your personal information, please contact us via your in-app support chat platform or on the contact details set out in clause 15 and we will make the requested amendments.

11.2. We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.


In the event that you decide that you no longer want us to hold your Personal Information, you may notify us in writing on the contact details set out in clause 15 of your desire for us to delete your Personal Information on record. We will use our best endeavours and comply with all legal requirements within a reasonable timeframe to delete your Personal Information, unless we are required by law to retain such information.


Links from our Online Platforms or via our Services to third party services that we do not operate or control are provided for your convenience. We are not responsible for the privacy or security practices of services that are not covered by this Privacy Policy. Third party services should have their own privacy and security policies which we encourage you to read before supplying any personal information to them.


We and/or our carefully selected third party business providers may contact you with direct marketing communications and information about the Services or other products and services offered by us via telephone, email, SMS, or regular mail.

If you have indicated a preference for a method of communication, we will endeavor to use that method wherever practical to do so.

You may opt out of receiving marketing communications at any time by responding via the channel in which you received the marketing communication, or by contacting us on the contact details set out in clause 15.  You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received.


15.1. If an individual needs to contact us or has a complaint about our handling of their Personal Information, they should address their communication in writing to the details below:

Privacy Officer

Email: [email protected]


15.2. If we have a dispute regarding an individual’s Personal Information, we both must first attempt to resolve the issue directly between us.

15.3. If we become aware of any unauthorised access to an individual’s Personal Information we will inform them and any supervisory authority as required, at the earliest practical opportunity once we have established what was accessed and how it was accessed.

16. GDPR

16.1. If you are: 

A resident of the European Union accessing our Online Platforms or receiving our Services in Australia; or

accessing our Online Platforms or receiving our Services from within the European Union, 

then in addition to our obligations under the Privacy Act, Equalution is required to comply with the GDPR with respect to your Personal Information.

16.2. Any reference to Personal Information in this Privacy Policy is also a reference to Personal Data (as defined under the GDPR). 

16.3. Equalution takes the security and privacy of your Personal Information seriously and has prepared this privacy policy and taken measures to collect, process and hold all Personal Information in compliance with both the Privacy Act and GDPR regardless of the user. 

16.4 – By using our Online Platforms from within the European Union, you agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your local currency.


We may, at any time and at our discretion, vary this Privacy Policy. We will notify you if we amend this Privacy Policy, by contacting you through the contact details you have provided to us. Any amended Privacy Policy is effective once we notify you of the change.


Version Date: 7th May 2024